Around the world in 25 years: Life as an airline caterer
Catering to every palate
17.04.2019
The ‘special meal’ is experiencing something of a revolution in the airline industry, as the adoption of a growing number of modern diets ramps up. Once thought of as a lesser quality, ...Finding work-life balance as a chef
11.07.2019
From a young age, I knew I was born to cook.
I sat my final school exams at the age of 15, signed out of high school and filled in my culinary apprenticeship papers a few hours later.
Within ...Bringing a restaurant mentality to airline catering
19.08.2019
The first time I flew in business class was such a disappointment.
I remember thinking, ‘what are people paying all that money for? Extra leg room?’ The passengers around me boarded with ...A career of creative fulfilment
07.08.2019
I have loved cooking for as long as I can remember.
Growing up in Lebanon, I always helped my mother in the kitchen as she prepared food for our large family gatherings. Together we tossed ...Marketing your buy onboard offering
01.02.2019
Airlines looking to introduce inflight retail or scale-up their existing retail offer must consider customer appetite, journey and carefully manage the perception that they’re simply adding ...The art of Chinese cuisine
13.03.2019
China is the world’s fastest-growing aviation market, set to overtake the U.S. as the world’s largest by 2022. Of course, every player in the air travel industry wants a piece of this growing ...Onboard retail supply chain
24.01.2019
Behind the convenience and ease of shopping at cruising altitude lies a vastly complex network of interlocking systems and strategic actions that require precise execution. The onboard retail ...Choosing the right business model above the clouds
01.02.2019
As aviation evolves and competition heats up, the industry is undergoing massive change. The continuing desire to cut costs and environmental impacts while increasing operational and ...Product design to survive and thrive
23.10.2018
Both in the air and on the ground, consumers are becoming increasingly value-hungry, deal-savvy, and information-soaked by the day and, with that, some inflight retailers and airlines may feel ...